Knowing when to post what across your various digital channels can be difficult to work out. Understanding which digital channels are most appropriate for your business can be daunting when you're faced with the plethora of options on the market. Knowing where your website needs new content, or how well it is optimised for mobile devices may not be easy to ascertain. Realising your digital potential and getting your messaging right requires a strategic approach that often you don't have the expertise or time to work out.
That is where we come in.
INDEPENDENT website review
The first stage in developing any strategy is to review what already exists, to identify areas for improvement and what has worked well historically. For websites, MDD has compiled a unique independent review which compares your site to 100 independent criteria including industry specific criterion and best practise. This is an easy way to identify where your site is currently performing well, and the areas in which it could be improved. MDD provides you with the full review as well as a list of recommendations suggested by the results.
In addition to a website review, it is important to understand your audience and how your site and social media are currently being engaged with. MDD can therefore conduct a comprehensive analytics review, including custom-generated reports, to give you a deeper insight into who your audience is and how they are engaging with your content. A comparative report for social media and website data is acompiled, showing the differences and similarities between audiences and usage across your various digital channels.
Once you have established what works and does not work across your digital channels, what posts are most engaged with, when your users are online and the like, it is time to start planning your digital output going forward. MDD offers you a custom calendar which is easy to navigate and update and includes relevant events from both within your business and outside in the wider world. The calendar assists with post planning, highlighting dates and wider events relevant to your business for you to tap into to broaden your reach.
SOCIAL MEDIA STRATEGY
If you are looking for a deeper dive into your social media strategy, MDD can help you prioritise key dates and events and identify appropriate post types and media to utilise so that you know exactly how and when to use your digital channels to maximum effect.